H. Urita of Takayama City in 1953 succeeded in the development of triangular picks machines at the end of the hardships. A manufacturing machine was completed at the end of trial and error for three years. The finished product was a mixture of things that but when I sent it to the Swedish cooperative. They were surprised by the short development period and they wanted to introduce it immediately, the design of the package arrived.
We started triangular picks OEM(original equipment manufacturing).
Our company entered a whole new field.
After graduating from the university, I got a job at Sankyo Seiko Co., Ltd. Export Department, worked for three years, and joined Keisha Co., Ltd. in 1967. When I proposed to the father who is the president the necessity of a new triangular pick market overseas market research, he permitted.
In 1970 (year when the Osaka World Expo was held) three years after joining,
I visited alone Sweden, Denmark and Finland.
In Northern Europe the position of triangular pick is high; it is sold as "Gum massager". It is a tool to massage by pushing the interdental papillae lightly between the teeth that the toothbrush does not reach. As a result, the Swedish cooperative staff in charge explained that the gum blood flow improves and strong against periodontal disease. I realized that Scandinavia is advancing because I was not conscious of gums so important. In Denmark and Finland, I visited importers, but with the same thing the sense of duty to spread the awareness of prevention of teeth and it is very strong.
However, the Scandinavian countries each have millions of people. I feel that absolute numbers are insufficient with this. I felt the need for guidance to the whole of Europe, visited Europe every year and tried expanding sales channels to each country. I studied the European toothbrush maker at the Osaka Prefectural Library and asked for an interview by telephone near the site but never had been refused. It was because there was expectation that it would be able to listen to some new information. At that time, toothbrush manufacturers had floss (to take dirt through the tooth between the teeth) and a mirror in addition to the toothbrush, so new products were sought. The interdental brush is rare, the interdental brush occasionally has no handle attached, the wire of the interdental brush was lengthened, the long wire was used as a handle and the tip of the hand was rounded. That means that the twisted wire at the tip of the interdental brush was cut. The tip of the present interdental brush is rounded and safe, but it was reversed. Even with such awareness, they are conscious of trying to protect teeth by taking off dirts..
Triangular picks sprouts are spreading in Northern Europe to the person in charge of the toothbrush maker to visit, this is the only one that massages the interproximal papillae between the teeth and it increases the blood flow of the gums and the gums that are strong against periodontal disease I was interested very much when speaking that it is necessary to make it. In some talks they called people in charge of other departments, so I was often asked to explain again. That's why I wanted to broaden the frontage of the goods. In this way triangular picks spread to Europe little by little. Recommendations by professors from Northern Europe dentists were always introduced to customers' brochures of triangular picks. (Image Sweden, Switzerland) The image of Northern Europe which is a developed country of teeth is very strong in Europe. It is the same in Japan.
