Since the yen appreciation has progressed since around 1973 and the environment of export has become severe, changes will appear in the contents For example, it is costly to make small boxed toothpicks that were out in Italy until then In the meantime, it has come to export only toothpicks as roses. In this background Italy do not miss the cost reduction of the packaging machine development and the mass transport from the door to the door by the container ship.
Although there was demand for spicebush toothpick, there was no choice but to depend on human hand for the convenience of the material, chronic product shortage continued. In order to solve this, K.Baku of Kikusui Industry Co., Ltd. has made a difficult mechanization, devised so that many processes can be done with machines developed independently, and paved the way for mass production. This kept not only the spicebush toothpick but also the
place of production of toothpick. In 1976, the Osaka prefectural toothpick co-operative borrowed a paper by S. Imaki and printed an industry brochure. According to it, there are 21 vendors · 1.8 billion for domestic shipment value and 1 billion yen for export.
At the time, the president of the Toothpick cooperative association, K. Mizonoue, strongly promoted the joint development of automatic packaging machines to promote rationalization of packaging work, contributed to the modernization of the industry. Since 1962, Koeisha & Co., Ltd. has mainly exported triangular pick to Europe's toothbrush market from the achievements we managed to disseminate triangular picks in Japan. The first employer to adopt was Nippon Bayer Dentistry Inc., this company made products for dental clinics Since the parent company is also in Germany, it seems that recognition of triangular pick was advanced. We sell triangular picks in a package that closely resembles the exported item with the name of the other party.
Next, I got a phone call directly from overseas experience to major Japanese toothbrush maker. When I called the first company, they answered that we were not planning such a thing. As I had never been denied in Europe, I was keenly aware of the difficulty in selling in Japan. Without being discouraged by this, I called the Sun star Company the next time and got connected to the product planning division. The person in charge becomes "It seems you have interesting information, please come once" and immediately visited. We had several brochures of European tooth brush makers and talked. As he looked at it, he was surprised to see that teeth prophylactic tools were advanced in Europe..
Due to the growing interest in teeth SUNSTAR is planning the development of an interdental cleaning tool as a tool around the toothbrush and decided to adopt triangular pick as part of the series of "Doctor Health". This will start a new development in Japan as an interdental cleaning tool which is the original use of the toothpick. In 1978, Koeisha signed a contract to supply triangular pick with Sun star brand In order to put out the image of Sunstar Inc., a white medicine (a sterilizing agent, chlorhexidine) was applied to the tip of a pick and individually wrapped with a film. It was also taken up in the co-op and it seemed that triangular pick will spread, but when it was thirteen years old, the new person in charge was declined as not being able to handle it any more with the actual result. There was no choice but to give up that the reform of the toothpick was a challenge to a fixed idea of "toothpick is round." For this series Sun star is developing jointly with more than 10 manufacturers, but listening to the words of the person in charge saying "I am relieved because your response is outstandingly excellent", it became confident that it was the result of the transaction with long-time manufacturers of Europe.
In 1982 the appreciation of the yen advances and we are hastening the development of the domestic market and received the design guidance through Y.Mitobe in charge from the Osaka prefectural design center.
In 1983 we introduced real design strategy from Koshida Art Co., Ltd. He instructed us under a clear concept.
It is a proposal to distinguish a round pick as a dish and a triangular pick for teeth. We have renewed our existing image, and the development of new sales channels began.
The first design made is a bright image full of healthy feeling with a package of "apple, tomato, orange" with triangular picks. It breaks down the image of the conventional toothpick. Put a triangular picks into the case of vinyl so that it can be carried around and attach it to the card board. We devised to sell anywhere. Sales outlets are tobacco shops, railway stations, gift shops, special sale in department store, miscellaneous goods dealers at book stores, souvenir shops, novelties (easy promotional items), variety shops, etc. We visited various sales routes one by one and also exhibited at various exhibitions. However, since the stereotypes of the triangle which everyone in charge sees for
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