In 1985 "Cleardent" brand "Triangular pick” and "Floss pick" was released at the national pharmacy. The sales person of each agency visited the pharmacy to deliver the order goods the day before and accompany the sales activities taking the new order, explain the item, ask the handling of the products, ask the whole country I turned around. Inside there were several owner angry that "Do you sell toothpicks to me?" The pharmacy owner was a national qualified person who got out of the faculty of pharmacy principally, He said that it is different from the surrounding retail store I was having pride. Originally a toothpick is a kind of "chopsticks, scrubbing, knives, and chopping boards" sold at the corner of household goods. It means that you can sell something that does not need such explanation. "I explained it is round, in Europe and the United States the toothpick used for teeth are triangles called dental picks and those products are sold at pharmacies in Europe and America." If the triangular pick is the first time, there is no idea that it is a tool for protecting teeth, so it is a reasonable story. However, owners of pharmacies who used toothpicks in the immediate vicinity recognized the goodness, gradually recommend it to customers, thanks to the fact that the people who used it spread and spread by word of mouth. The pharmacy had such a function. As we go around with the sales persons in each direction, we will make the same explanation for each store, so the sales person first understood, and began to explain before I talk. I see. I'm impressed with how the sales people understand with the sales. I actually use it, and I agree with the goodness. It takes time; I am convinced that there is no way to get to know such things only widely though it is plain.
A dentist came to our booth of the small and medium enterprise exhibition in 1987.
When he watched our triangle dental picks he asked me, “is this made in Sweden or in Finland?"
I answered its Japan made. He was surprised and asked me “If you can make such fine items, can you make simple interdental brush? He said that I am in trouble because there is no simple tool".
The word "simple" and the enthusiasm of the dentist let me reply that we will try.
Since the interdental brush had only imported items to be fixed by inserting a wire of an interdental brush at the tip of a handle of about 15 centimeters, it was requested a short and easy-to-use product. Y. Haibara, my close friend of middle school age, is making clothing accessories nearby, so if you talk about manufacturing interdental brushes because it is familiar with plastics, it is generally safe to make by injection molding, then, a later manufacturer will come out and do the same thing. It is clear that price competition will be at that time. Since there is a tremendous K. Onishi factory manager who can make any kind of machine in your company, I will introduce the extruded pipe maker if a completely different way of making it is good, so put I on the spot to go from now, I headed to the manufacturer. Speaking about the situation made a reasonable pipe. The factory manager inserted an interdental brush in a pipe and clamped the interdental brush with a pair of radio pliers under it. Since the original shape was made, the next looked beautiful and it seemed like it, so when asked by Nakamura dentist, I was admired by its performance and its speed and asked me to commercialize it.
歯間にピッタリ 三角ようじデンタルピック
