At that time (until 1973) exports accounted for 95% of sales, so it has steadily progressed as an export company, but it has become necessary to develop a new domestic market, and it is impossible to change direction by the trend of the times. It was done.
Since 1926 that the flat toothpick which produced machinery for the first time in Japan was quickly broken down, it was not evaluated in the country, so we found a way to export and found an overseas market, but if the export becomes severe due to foreign exchange problems, the unfamiliar domestic market It was put in a difficult position that we had no choice but to turn our attention to.
The circumstances of the toothpick at that time were rounded like a so-called Kokeshi (doll in Japanese) with grooves at one end. To the contrary, exported products have rounded tooth points. A tool to pick fruits and dishes, so-called cocktail pick. The product is completely different in domestic and export.
The thickness is also 2.2 mm in the country, the exported goods is 2.0 mm. The length is also different from 60 mm in Japan and 67 mm in overseas. Because the standards are different, the manufacturing machines are different. Moreover, the yen becomes gradually stronger as it becomes a variation system.
Since there is a long business relationship, the inquiries come from the outside in the same way, but the price goes up to the other side due to the exchange relation. Unavoidably, we need to cut down on costs and continue trading with lowering profits, but we have to cultivate the domestic market, but it's not that easy. After all, the domestic market is a round kokeshi style
